How We Planned Our Next Digital Product Launch In 60 Minutes

In this video, we sit down and build a product from scratch while recording the process. We talk through why we’re focused on Substack, how we shape the offer, and what actually needs to be included for people to get a result. We also plan the launch step by step, including emails, waitlist growth, and simple ways to get traction. This gives you a clear look at how we think through offers and launches without overcomplicating things.