How We Sell Barstool & Keep the Lights On

Erika takes you behind the scenes of Barstool's Upfront, the biggest event of the year for advertisers to buy into our unmatched content. She'll chat with Chief Revenue Officer Deirdre Lester about huge new announcements and what money they hope to bring in to the company. Erika will also answer your questions, talk headlines (including the Wall Street Journal's bombshell reporting on Facebook) and explain how to deal with burnout. Headlines (00:01:23) Q&A (00:12:08) Barstool Upfront (00:21:02) Adulting (00:31:25)You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceoSee omnystudio.com/listener for privacy information. Get full access to Mule Media at erikaayersbadan.substack.com/subscribe