EPISODE · May 6, 2026 · 16 MIN
How We Validate Every Lead Before It Touches Sales
from How We’re Building Flamingo · host Flamingo
Lead validation and access code management. We built an internal system that scores every MSP signup before they ever get access to the product. It detects whether a company is actually an MSP, researches them across the web, assigns confidence scores, and syncs everything to our CRM automatically. We control who gets in through cohort-based access codes - 2,090 signups, 585 granted access, 196 actively using the product. Every step is gated and measured.
What this episode covers
Lead validation and access code management. We built an internal system that scores every MSP signup before they ever get access to the product. It detects whether a company is actually an MSP, researches them across the web, assigns confidence scores, and syncs everything to our CRM automatically. We control who gets in through cohort-based access codes - 2,090 signups, 585 granted access, 196 actively using the product. Every step is gated and measured.
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How We Validate Every Lead Before It Touches Sales
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