How we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut Diversification

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhen you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.Ideas you don’t want to miss(01:21) How Harvie founder’s unique background gave rise to Harvie(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky(04:58) The lightbulb moment – and why it worked(05:29) Why this email is so short – and what the follow up looked like(06:31) The other times we tried free gift offers for HarvieLinks from this episodeTake a look at the emails we’re talking about todayLive in Pennsylvania? Get fresh, local groceries to your door with HarviePlan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]