How Web2 Brands Can Enter Web3 with Jeff Kauffman Jr. of Parachute & JUMP

Welcome back! This week, we chatted with none other than Jeff Kauffman Jr. of JUMP (jumpcommunity.xyz) & Parachute.xyz. This one was packed with valuable insights for Web 2 marketers, from start to finish. In today’s episode, we talk about the evolution of JUMP, what it takes to organically build and foster a community, the biggest web3 education gaps. We also took a look at how some Web 2 brands are transitioning into the space, which ones are doing it in the most innovative way, and how they are measuring success in web3. This conversation was so good, we ended up extending the episode to a full hour. You’re going to want to stay tuned to the very end! . WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme . SHOW NOTES:  https://www.jumpnews.xyz/   https://www.swoosh.nike/  https://www.coindesk.com/business/2022/09/12/this-san-diego-car-wash-is-using-nfts-to-drive-up-demand/  https://www.nftculture.com/nft-news/oneof-and-get-maine-lobster-launch-digital-collectibles/