How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant

In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth. He explains how AI is leveling the playing field and making creativity a key differentiator, as brand provides significant leverage beyond what efficiency-focused experimentation alone can achieve. But he also advocates for data-driven strategies and understanding the "why" behind successful initiatives—including how Affirm's "next best action model" predicted consumer spending with 80-85% confidence.About the guest: Josh Grant is Head of Growth at Webflow, and an award-winning marketing executive at the intersection of AI, Growth, and Brand. He's built and sold agencies, taken products from launch to acquisition, and led organizations from lean early squads to 100+ person global teams.