How Webinar Button Color Changed Sales by 40 Percent

Lucas and Luna investigate how a single A/B test on a webinar registration button color lifted conversions by 42 percent for a B2B software company. They break down the psychology behind color choice, contrast ratios, and the Hawthorne effect in button testing. Lucas explains why green outperformed blue by 22 percent in one case, while Luna challenges whether color matters more than placement. They also discuss how to run button tests without wrecking your current funnel, and how one marketer accidentally proved that red buttons work best for impulse buys. By the end, you'll know exactly how to test your own CTA buttons and why the color decision is never just about design. #WebinarMarketing #ConversionRate #ABTesting #CTAColor #ButtonColor #ConversionPsychology #LandingPageOptimization #B2BMarketing #FunnelOptimization #MarketingPsychology #ColorTheory #WebinarFunnels #FexingoBusiness #BusinessPodcast #DigitalMarketing #SalesPsychology #CallToAction #VirtualEvents Keep every episode free: buymeacoffee.com/fexingo