How Webinar Discount Urgency Backfires on Sales

What this episode covers

Lucas and Luna unpack a surprising finding from a 2025 B2B SaaS webinar experiment: offering a 20 percent discount for immediate purchase actually lowered conversion rates by 12 percent compared to no discount. They explore the psychology of perceived value, the 'discount devaluation' effect, and how one company rebounded by switching to a limited-time bonus bundle instead. Specific data from a 12,000-attendee study across three webinar series, plus practical alternatives to the standard countdown-timer discount. No theory — just what worked and what didn't. #WebinarMarketing #DiscountPsychology #PricingStrategy #B2BSaaS #ConversionOptimization #UrgencyMarketing #FOMO #SalesPsychology #WebinarFunnels #MarketingStrategy #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #ValuePricing #BonusBundles #ConsumerBehavior #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels?

This episode is 11 minutes long.

When was this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode published?

This episode was published on May 30, 2026.

What is this episode about?

Lucas and Luna unpack a surprising finding from a 2025 B2B SaaS webinar experiment: offering a 20 percent discount for immediate purchase actually lowered conversion rates by 12 percent compared to no discount. They explore the psychology of...

Can I download this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode?

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