How Webinar Email Recap Links Boost Replay Views

Lucas and Luna dig into a specific tactic: embedding a clickable table of contents with timestamp links inside webinar replay emails. They unpack data from a B2B software company that tested a 'recap + jump-to-section' email against a standard single-CTA replay email. The result: a 62 percent lift in click-through rates and a 34 percent increase in average viewing time per replay viewer. The hosts discuss why short-form scannability matters for attention spans, how to structure recap links without killing the core CTA, and why this approach may cannibalize live attendance if not timed carefully. A practical episode for anyone running webinars or virtual events. #WebinarMarketing #EmailMarketing #ReplayFunnels #ClickThroughRate #B2BMarketing #ContentRecap #VideoMarketing #MarketingStrategy #ConversionOptimization #AudienceEngagement #EmailDesign #VirtualEvents #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #WebinarHacks Keep every episode free: buymeacoffee.com/fexingo