How Webinar Email Recap Links Boost Replay Views

What this episode covers

Lucas and Luna dig into a specific tactic: embedding a clickable table of contents with timestamp links inside webinar replay emails. They unpack data from a B2B software company that tested a 'recap + jump-to-section' email against a standard single-CTA replay email. The result: a 62 percent lift in click-through rates and a 34 percent increase in average viewing time per replay viewer. The hosts discuss why short-form scannability matters for attention spans, how to structure recap links without killing the core CTA, and why this approach may cannibalize live attendance if not timed carefully. A practical episode for anyone running webinars or virtual events. #WebinarMarketing #EmailMarketing #ReplayFunnels #ClickThroughRate #B2BMarketing #ContentRecap #VideoMarketing #MarketingStrategy #ConversionOptimization #AudienceEngagement #EmailDesign #VirtualEvents #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #WebinarHacks Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels?

This episode is 9 minutes long.

When was this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode published?

This episode was published on June 16, 2026.

What is this episode about?

Lucas and Luna dig into a specific tactic: embedding a clickable table of contents with timestamp links inside webinar replay emails. They unpack data from a B2B software company that tested a 'recap + jump-to-section' email against a standard...

Can I download this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.