How Webinar Replay Email CTA Button Color Lifts Click Rates

In this episode, Lucas and Luna dive into a surprising A/B test from a B2B SaaS company that found changing their webinar replay email CTA button from blue to orange lifted click-through rates by 31 percent. They explore the psychology behind color contrast, the role of brand consistency, and why the same test failed for a different audience. Along the way, they discuss how a small marketing agency used a yellow CTA to double replay views for a client webinar. The hosts also share a quick anecdote about how listener support keeps the podcast ad-free, with a subtle nod to buy me a coffee dot com slash fexingo. Tune in for a focused, data-driven look at one of the most debated elements in email marketing. #WebinarMarketing #EmailMarketing #CTAButtons #ABTesting #ColorPsychology #ConversionRate #B2BMarketing #MarketingTips #EmailDesign #CallToAction #MarketingPodcast #WebinarReplay #ClickThroughRate #MarketingStrategy #DigitalMarketing #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo