How Webinar Replay Email Frequency Affects Sales

In episode 37 of The Webinar Marketing Podcast, Lucas and Luna unpack a surprising finding from a 2025 benchmark study of 1,200 B2B webinars: sending two replay emails instead of one can lift post-event sales by 18 percent on average, but only when the second email goes out at exactly 72 hours post-event. Sending it at 48 hours or 96 hours actually hurts conversion. The hosts dissect why the 72-hour window works — tying it to the forgetting curve, email fatigue, and the psychology of 'just in time' decision-making. They also discuss a counterintuitive wrinkle: the optimal frequency depends on whether the webinar was live or automated. If you're running webinars for leads or sales, this episode gives you a concrete, data-backed email schedule you can test next week. #WebinarMarketing #EmailFrequency #ReplayEmails #SalesConversion #B2BWebinars #MarketingBenchmarks #EmailTiming #ForgettingCurve #72HourRule #EmailPsychology #LeadNurturing #WebinarStrategy #ConversionRate #DataDrivenMarketing #EmailCampaign #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo