How Webinar Start Time Affects Registration and Attendance

Episode 28 of The Webinar Marketing Podcast dives into the surprising impact of webinar start time on both registration rates and live attendance. Lucas and Luna analyze data from a real-world A/B test of 3,200 registrants across three different start times: 10 AM PT, 1 PM PT, and 4 PM PT. They break down how the 1 PM slot drove 22% higher attendance than the 4 PM slot, but the 10 AM slot had the lowest registration conversion. The hosts discuss the trade-off between convenience for different time zones and the psychology of scheduling for busy professionals. They also cover how to use registration data to optimize timing for your audience and why testing multiple times can boost overall webinar performance. A must-listen for marketers looking to improve their webinar funnel metrics. #WebinarMarketing #WebinarStartTime #RegistrationConversion #LiveAttendance #FexingoBusiness #BusinessPodcast #MarketingStrategy #ABTesting #AudienceBehavior #TimeZoneOptimization #EventScheduling #ConversionRate #WebinarFunnel #DigitalMarketing #AudienceInsights #MarketingTips #WebinarStrategy #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo