How website content makes your pet business stand out with Roz Healey

Want to make sure your pet business website content is helping your pet business stand out?I'm chatting to Roz Healey for the second part in a series on websites - this time looking at the content you create on yours.Roz is a website expert who has worked in digital media since the 1990s and carried out research into how people behave online in the pet industry as part of her Masters in Digital Marketing.She’s helped countless businesses create websites that work hard for them.In this episode, Roz shares her insights on creating content for your pet business website that builds trust with your audience and keeps them coming back. That might be written, audio or video, you choose the format that works best for you, and the key thing is to have it on your website.Then, distribute it on social media, so if platforms change or are even taken down, your hard work is on your website and isn't wasted.We also discuss how your website content is yours to control - unlike social media posts that can be taken down or get lost in the noise.From blog posts and podcasts to press coverage and backlinks, Roz explains the key content strategies that not only establish authority but also drive traffic to your website and boost your visibility.Whether you’re just starting with content creation or looking to fine-tune your content, this episode is packed with practical advice and tips to make your content work for you.You'll find all the links to connect with Roz at the end of this post.Key topics and timings in this episode:2:20 - Introduction to content creation for pet business websites.4:52 - Writing for two audiences: humans and Google.9:34 - How to create local content that resonates with pet owners.11:19 - Repurposing website content for social media.15:35 - The role of publicity and backlinks in driving traffic to your site.18:42 - How AI can help you brainstorm and plan content ideas.22:22 - Making your website irresistible to potential clients.26:50 - How often to update your website (and why it matters).29:30 - Viewing your website as your most effective salesperson.33:46 - Understanding the importance of social proof and how to use it effectively.Key takeaways from this episode:Roz highlights how website content is your most valuable marketing asset. By creating blogs, podcasts, or articles, you establish authority and provide consistent value to your audience. She explains how regularly updating your website improves its visibility and why every piece of content you create should link back to your site. Roz also shares practical tips for repurposing content across platforms while maintaining your voice.Links mentioned in this episode:Visit Beech Web Services: https://www.beechwebservices.co.ukBook a free website health check: https://www.beechwebservices.co.uk/services/free-website-healthcheck/Learn about the Google study: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision