How We’d Spend $50K on Marketing in 2026

If You Had $50K to Grow Your Business, Where Would You Spend It?If someone handed you $50,000 to grow your company today… where would you put it?Paid ads? SEO? Cold outbound? Sponsorships?In this episode of Entry & Exit, Stephen Olmon and Collin Trimble (Alarm Masters, Texas) break down exactly how they’d deploy a fresh $50K in a security, alarm, fire, or life safety business — and why they don’t fully agree.They cover:When paid ads are the fastest way to make the phone ringWhy SEO is a long-term asset (not a quick fix)How outbound still drives commercial growthThe importance of attribution, CRM tracking, and real ROI mathThe biggest mistakes owners make when hiring agenciesIf you run a security, fire alarm, or home service company and want predictable lead flow without lighting money on fire, this episode gives you a practical framework to test, measure, and scale what works.Stephen Olmon — https://x.com/stephenolmonCollin Trimble — https://x.com/TXAlarmGuyMore Entry & Exit — https://www.entryandexit.co/Owned and Operated New Episodes Every Wednesday!Subscribe For More