EPISODE · Mar 6, 2026 · 42 MIN
How Weekly Product Drops Helped Scale a Niche Brand
from The DTC Insider · host Brian Roisentul
What happens when you turn a passion project into a brand built around a niche community?In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs.Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand.Check it out!--This episode is brought to you by BSR.BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, visit their website or book a call here.
What this episode covers
What happens when you turn a passion project into a brand built around a niche community?In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs.Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand.Check it out!--This episode is brought to you by BSR.BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.To learn more about BSR, visit their website or book a call here.
NOW PLAYING
How Weekly Product Drops Helped Scale a Niche Brand
No transcript for this episode yet
Similar Episodes
Dec 5, 2025 ·50m
Oct 9, 2025 ·33m
Oct 3, 2025 ·40m
Sep 11, 2025 ·31m
Aug 27, 2025 ·39m
Aug 18, 2025 ·54m