How Well Do You Know Your Core Customers? episode artwork

EPISODE · Oct 4, 2023 · 15 MIN

How Well Do You Know Your Core Customers?

from HBR On Strategy

Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy — and the hardest to answer. In this episode, you’ll learn how to accurately define your primary customers — using factors like your firm’s culture, your core capabilities, and where you get the most profit.

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How Well Do You Know Your Core Customers?

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