How Wetzel's Pretzels Built a Snack Food Empire, with CMO Hillary Frei

Once upon a time, Wetzel's Pretzels was the go-to treat during your annual "school clothes shopping" marathon at the mall. Fast forward to today, and Wetzel's has stepped beyond the mall scene, spreading pretzel joy through food trucks, Walmart partnerships, and stand-alone bakeries.In this week’s episode, Hillary Frei and I dig into how Wetzel's is reshaping the snack game, one delicious, hand-held bite of happiness at a time. 🥨💛

What this episode covers

Once upon a time, Wetzel's Pretzels was the go-to treat during your annual "school clothes shopping" marathon at the mall. Fast forward to today, and Wetzel's has stepped beyond the mall scene, spreading pretzel joy through food trucks, Walmart partnerships, and stand-alone bakeries. In this week’s episode, Hillary Frei and I dig into how Wetzel's is reshaping the snack game, one delicious, hand-held bite of happiness at a time. 🥨💛

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This episode was published on September 3, 2024.

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