How WhatsApp Becomes The Storefront | Kalebu Gwalugano

Let us know how we are doingWe record live in Nairobi and map how WhatsApp becomes the default channel for buying and selling across Africa, from product discovery to payment and delivery. Kalebu Jordani Gualugano explains how Gala and Sarufi use conversational AI to formalize the manual WhatsApp selling flow without forcing new behavior. • Why WhatsApp functions like a commerce operating system across African markets • How customers discover products on social platforms then close sales on WhatsApp • The “human front” problem and how AI automation reduces missed orders • Gala onboarding basics, number setup, ordering mode, and merchant visibility into chats • When bots need human intervention and how a copilot model handles edge cases • Payments, KYC, and trust, including why pay on delivery persists • Using voice calls, SMS, OTP, and delivery notifications to improve reliability • WhatsApp Flow for smoother forms and ticketing experiences • Founder “school fees”, moving from being too technical to focusing on revenue • Fundraising realities, pitching, negotiation, grants, and building surface area for luck You can find all the APIs and the pricing and the community and the documentation at africastalking.com and Impact Masters, in case you're looking for a solution as a service, check out Impactmasters.ioJOIN THE IMPACT MASTERS COMMUNITYImpact Masters Podcast ► https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341  YouTube – Impact Masters ► https://www.youtube.com/@IMPACTMASTERSMEDIA  Apple Podcasts ► https://podcasts.apple.com/ke/podcast/impact-masters-podcast/id1652228341Spotify ► https://t.co/zmQxOd6XwGYouTube ► https://www.youtube.com/playlist?list=PLpRymy-NTwTzg98WpkLJXJbEs3eX_gT7zAmazon Music ► https://music.amazon.com/podcasts/797ccc7b-d91b-4f09-9d0b-344a3d895692Podcast Index ► https://podcastindex.org/podcast/5637888Podchaser ► https://www.podchaser.com/podcasts/impact-masters-podcast-4842099Host  Michael Kimathi ► https://www.linkedin.com/in/michaelkimathi/  X (Twitter) ► https://twitter.com/m_k_global  Host  Michael Kimathi ► https://www.linkedin.com/in/michaelkimathi/  X (Twitter) ► https://twitter.com/m_k_global  Community:📸 Instagram (Behind the Scenes): [Link to Instagram]🌍 Official Website: https://www.impactmasters.io/💼 LinkedIn: https://www.linkedin.com/company/impact-masters-inc/🐦X (Twitter): https://x.com/ImpactMasterscoFacebook: https://www.facebook.com/100084575978723/TikTok: https://www.tiktok.com/@impactmastersioSupport the showSubscribe & FollowCheck us out at www.impactmasters.io. Subscribe for transformative conversations on YouTube.Listen Everywhere: Apple | Spotify | YouTube Music | Amazon | iHeart | BuzzsproutHost: LinkedIn | X Follow Us: X | LinkedIn