How Whitney Bansin Used Fashion & Business Sense to Build a National Empire

The Wild Collective (We Are The Wild Co). We dive into how a Vegas mom and lifelong fashion lover stumbled into licensed sportswear—starting with the Vegas Golden Knights—and built a national brand that now appears in stadiums across the country and major retailers like Target, Anthropologie, Free People, PacSun, Tillys, Fanatics, and Dick’s Sporting Goods.In this conversation, Whitney shares:The origin story: hotel merch on the Strip to Golden Knights gear, then chasing league licenses and landing an NFL Raiders collaborationWhy she pioneered unisex silhouettes in a market that underserved women, and how streetwear changed the playbookHow she uses LinkedIn to open doors with buyers, CEOs, and partners—and why she’s called the “LinkedIn queen”B2B vs. DTC: selling in every stadium while growing e-commerce at wearethewildco.comWork–life balance at startup scale: bringing her husband in as COO, building an 8+ person team, and planning growth around seasonal sports timelinesWhat’s next: expanding into non-licensed fashion, dream collabs (Stüssy, New Balance), and the possibility of a certain magical license on the horizonLightning round: favorite teams to design for, game-day style, and the cult-favorite JA cardigans that sell out in minutesSubscribe for more interviews with millennial women who are crushing it at work and at home.Follow us on Instagram: @3bestfriendspodGuest: The Wild Collective — wearethewildco.com#TheWildCollective #LicensedSportswear #WomenInBusiness #Streetwear #VegasGoldenKnights #Raiders #TargetStyle #FashionEntrepreneur #LinkedInTips #RetailStrategy #Ecommerce #MomFounder