How Who Gives A Crap finds creativity in the conventional

How do you take a seemingly boring product and create a distinctive personality that balances serious environmental and social issues with irreverence?    On this episode of The CMO Show, Mark sits down with Vanessa Morrish, Head of Creative and Brand at world-changing toilet paper company Who Gives a Crap to discuss the brand personality, creativity, and all things toilet paper.  Resources  Who Gives A Crap  Toilet Paper Environmental Sustainability Report: Environmental Impacts of Traditional Toilet Paper Usage  Who Gives A Crap: Meet our impact partners  You might also like…  Steffen Daleng on marketing beyond commodities  How Ben & Jerry's mix marketing and meaning  How WorkVentures transform outputs into impact