How Whoop’s Will Ahmed Built a $3.6B Business Tracking Fitness

from The Deal with Alex Rodriguez and Jason Kelly · host Bloomberg

In this episode of The Deal, Alex Rodriguez tells Jason Kelly how he’s feeling leading up to his first press conference as the owner of the Minnesota Timberwolves and Lynx at the NBA’s Summer League, and what he’s looking forward to at the MLB All-Star Game next week. Then, they speak with Will Ahmed about how he came to found the fitness tracker Whoop. Ahmed tells the hosts the unique way he got early adapters Michael Phelps and LeBron James to try his product, which investor he was most excited to bring on board, and what it’s like competing with giants like Nike and Apple.See omnystudio.com/listener for privacy information.

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This episode was published on July 10, 2025.

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