How Will Bungie Recover? Sony Halts Marathon Ads

from Bounding Into Comics · host Publisher Desk

Destiny and Halo's legacy aren't enough to keep Bungie afloat, $100Million worth of Sony bux have been dropped on Marathon. There's no going back. The rainbow's about to end for Bungie.

What this episode covers

Bungie’s Marathon, an extraction shooter, struggles with poor impressions, compared to Firewalk’s failed Concord. Sony may have cut Marathon ads amid Destiny 2 revenue drops, layoffs, and skepticism over its premium PvP model vs. free-to-play rivals, risking Halo legacy.

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How Will Bungie Recover? Sony Halts Marathon Ads

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This episode is 23 minutes long.

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This episode was published on May 28, 2025.

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