How Will Bungie Recover? Sony Halts Marathon Ads

from Bounding Into Comics · host Publisher Desk

Destiny and Halo's legacy aren't enough to keep Bungie afloat, $100Million worth of Sony bux have been dropped on Marathon. There's no going back. The rainbow's about to end for Bungie.

Episode metadata supplied by the publisher feed · Published May 28, 2025

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Bungie’s Marathon, an extraction shooter, struggles with poor impressions, compared to Firewalk’s failed Concord. Sony may have cut Marathon ads amid Destiny 2 revenue drops, layoffs, and skepticism over its premium PvP model vs. free-to-play rivals, risking Halo legacy.

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How Will Bungie Recover? Sony Halts Marathon Ads

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