How will ESG affect Marketing campaigns?

How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time. A sustainable business model needs more than just a label. ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good. It is all about knowing the why, the how, the when and to where. For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q