EPISODE · Sep 10, 2025 · 6 MIN
How will machine trust signals evolve for content creators next year?
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file formats unnecessary, and provides guidance on proper robots.txt syntax to avoid blocking beneficial AI crawlers from accessing content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why these files are "total trash" since all AI crawlers already follow standard robots.txt protocols. He details how Creative Commons bot handles most AI training data collection, making additional file formats unnecessary, and provides guidance on proper robots.txt syntax to avoid blocking beneficial AI crawlers from accessing content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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How will machine trust signals evolve for content creators next year?
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