How will millennials be watching the World Cup?

This summer’s World Cup will probably attract more viewers than ever, but millennials will be not be sitting in groups in front of their television sets as previous generations did. Murad Ahmed talks to FT columnist Simon Kuper about how new consumer habits are changing the business behind the global tournament. Contribute to our listener survey and enter our prize draw here. Hosted on Acast. See acast.com/privacy for more information.