HOW WILL NEW IAB RULING LIMIT ADVERTISER DATA USE? #MediaSnack Ep. 216

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.In this episode, we look to unpack:- What has been deemed non-compliant- The implications directly for the IAB- What it means for advertisers and what you should be doingCLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.#MediaSnack #MediaForGrowth