How Will Shafroth Raised $1 Billion to Protect America’s National Parks

Welcome to The Business of Giving. I’m your host, Denver Frederick. America’s National Parks are some of the most iconic and cherished landscapes in the world, and their preservation requires constant care and innovative thinking. My guest today is someone who has played a pivotal role in protecting these treasures. Joining me is Will Shafroth, President and CEO of the National Park Foundation. As Will passionately shares, “We help the Park Service do things more creatively or innovatively, which as a nonprofit we’re better able to do sometimes than a government agency.” In this episode, we’ll explore how Will has transformed the Foundation’s approach to fundraising, fostered partnerships that enhance the visitor experience, and worked to make National Parks more inclusive for all Americans. Stay tuned for an insightful conversation about the future of these incredible spaces.