How will the most disruptive trend in consumer marketing impact market research demand?

What happens to market research demand if major consumer brands move to Direct-to-Consumer (D2C) business models? D2C is perhaps the single most disruptive trend in consumer marketing today. In this conversation, I share some fascinating proof points about the D2C trend, and also identify potential implications for the market research and insights profession. This conversation is important for anyone who works on consumer brands—either as part of an in-house insights team or at a research agency.