EPISODE · Jun 18, 2025 · 3 MIN
How will the relationship between structured data and generative AI evolve over the next 18 months?
from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed for large language models beyond traditional SEO applications. She explains why data with context is essential for reducing hallucinations in AI models, and predicts that frameworks and protocols will become increasingly important for organizing information that feeds into generative systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
Explore how structured data will evolve as the contextual backbone for AI models with Martha van Berkel from Schema App.
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How will the relationship between structured data and generative AI evolve over the next 18 months?
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