How Win-Loss Analysis Increases Revenue Growth with Spencer Dent, Co-Founder & Co-CEO of Clozd

Spencer Dent is the Co-founder and Co-CEO of Clozd, and has over seven years of experience helping companies win more revenue in the competitive B2B sales landscape. In this episode, he shares his insights from analyzing win-loss data of companies of various sizes with different sales motions. He talks about what a best-in-class win-loss analysis process looks like and the key things to keep in mind as companies set it up. He tells us what actually makes buyers buy and how GTM teams can tweak their sales and PLG motions to drive more revenue by becoming more buyer-centric. He also debunks some common sales myths and shares key aspects of brand-building that companies can focus on to close more deals.