How Women Are Reshaping the Boutique Fitness Industry: True Movement | Beth Potter | The Owner Seat

In this episode of The Owner Seat, Albert Ramos sits down with Beth Potter — Franchise Owner of True Movement®, former VP of Sales at Walla, and former Chief Experience Officer at Studio Grow.Beth has spent over a decade inside the heart of boutique fitness — helping studios all over the world design businesses that actually scale and feel good to run. Today, she’s building her own chapter as a True Movement® franchise owner while writing openly about motherhood, identity, and leadership through Beth’s Journey Unfiltered.This conversation is candid, human, and uncomfortably useful for any fitness or wellness owner trying to grow without burning themselves out.🔍 In this episode, we cover:How boutique fitness is maturing — and what real leadership looks like in this next eraWhy culture, care, and connection will outperform clever marketing every timeWhat Beth learned from Walla, Studio Grow, and global studio work — and why she chose ownershipHow motherhood, movement, and leadership intersect in ways most owners ignoreWhat “a studio that scales” actually looks like in operations, team, and numbersWork with Albert – Fractional CFO for Fitness & WellnessI’m Albert Ramos, Fractional CFO and Founder of Stratego Intel Consulting.I help fitness, wellness, and franchise brands ($1M–$30M) fix messy multi-location books, build 13-week cash visibility, and prove unit economics for every studio.👉 Book a CFO Strategy CallIf you want CFO-level clarity on your numbers:https://calendly.com/albertramosjr-strategointel/youtube-podcastFree Resource – Stratego CFO Playbook (Fitness & Wellness)Get the exact framework I use with owners and franchisors:13-week cash flow structureLocation-level unit economicsCore KPI dashboard for studiosOwner Seat finance rhythm you can actually run🔗 Download the free Stratego CFO Playbook:https://forms.gle/xt13aXZvTxBHbau36🎙 More from The Owner SeatThe Owner Seat is where fitness, wellness & HALO owners talk cash flow, growth, and the messy middle.New episodes every Monday & Friday at 8:00 AM CST.Subscribe to the channel: https://www.youtube.com/@TheOwnerSeatPodcastBinge past episodes: operator deep dives, franchise stories, and real P&L conversations📧 Stay in the Owner Seat (Newsletter)Get weekly breakdowns on:Fitness & wellness unit economicsCash flow and multi-location scalingAI-powered finance workflows for operators🔗 Subscribe on LinkedIn:https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288029005239267328🌐 Learn MoreFractional CFO services (Stratego): https://www.StrategoIntel.comConnect with Albert on LinkedIn: https://www.linkedin.com/in/albertramosjr/