How Women Redefine the Economy: “Swiftynomics” with Dr. Misty Heggeness

Dr. Misty Heggeness, Associate Professor in the School of Public Affairs and Administration and Associate Research Scientist at the Institute for Policy and Social Research at the University of Kansas, delves into the central themes of her widely acclaimed book, Swiftynomics: How Women Mastermind and Redefine Our Economy. In this episode, she explains how traditional economic measures overlook women’s unpaid labor and caregiving, argues for redesigned indicators like satellite GDP that capture household production, and shows how Taylor Swift’s career exemplifies authenticity, reinvention, and strategic “masterminding” in a male-dominated industry. Through vivid historical and contemporary examples from Frances Perkins and Clara Bow to the Eras Tour, she reveals how women have long exercised substantial but underrecognized economic power, and outlines concrete policy and household-level changes needed to close the motherhood-driven wage gap and build systems that truly value care work and intergenerational support. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Misty Heggeness shared thought-provoking perspectives from her acclaimed book “Swiftynomics: How Women Mastermind and Redefine Our Economy”, during her in-depth conversation on the Business Talk podcast. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.