How WooCommerce Bootstrapped to Power 30 Percent of Online Stores

In this episode, Lucas and Luna explore how WooCommerce grew from a small WordPress plugin to powering over 30% of all online stores without venture capital. They break down the specific decisions that let the founders build a lean, profitable business before the eventual acquisition by Automattic. Topics include the power of an existing ecosystem, the 'freemium but paid extensions' model, and why not taking VC money gave them negotiating leverage. If you're a founder building with your own resources, this one's full of practical takeaways. #WooCommerce #Bootstrapping #WordPress #Ecommerce #Automattic #OpenSource #Freemium #ProfitFirst #SelfFunded #LeanStartup #Business #Entrepreneurship #StartupStory #NoVC #Plugins #ProductLed #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo