How Wooga's Switchcraft Aced the Soft Launch!

from Deconstructor of Fun · host Deconstructor of Fun

Many of us know how to develop a game. Many of us are experienced in running live operations. Yet only a few of us truly know how to successfully navigate through a soft launch and ship a modern mobile game. In this episode, Annelie Biernat (Game Director at Wooga) and Aaron Hiscox (Business Development Manager at Google Play) shared their insights and learnings on how to successfully complete a soft launch in today's market. Links: Questions and Feedback The Newsletter The Slack Group Hosts: Mishka Katkoff Sponsors: ironSource, Appsflyer, Google

What this episode covers

Many of us know how to develop a game. Many of us are experienced in running live operations. Yet only a few of us truly know how to successfully navigate through a soft launch and ship a modern mobile game. In this episode, Annelie Biernat (Game Director at Wooga) and Aaron Hiscox (Business Development Manager at Google Play) shared their insights and learnings on how to successfully complete a soft launch in today's market. Links: Questions and Feedback The Newsletter The Slack Group Hosts: Mishka Katkoff Sponsors: ironSource, Appsflyer, Google

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How Wooga's Switchcraft Aced the Soft Launch!

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This episode is 1 hour and 33 minutes long.

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This episode was published on March 29, 2022.

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