How would you sell Christianity today? with Rory Sutherland

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?Produced by Patrick Gibbons. Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: [email protected] Hosted on Acast. See acast.com/privacy for more information.