How WSU is building a Pac-12 (playoff?) contender through the Transfer Portal | WSU GM Brad Larrondo

In this in-depth interview, we sit down with Brad to break down how Washington State Cougars is navigating the modern college football landscape: the transfer portal, NIL, retention vs. recruiting, and building a physically tough, explosive roster built to compete in the new Pac-12. We dive into: -How the Cougs evaluate the large amount of players in the transfer portal -Why retention is just as, if not more important, than recruiting via the portal -The vision for Washington State as a Pac-12 flag bearer -The growing rivalry between Washington State and Boise State Broncos -How NIL, culture, and relationships intersect in today’s game Brad also breaks down the “Elite Edge” philosophy — energy, details, grit, and emotional consistency — and explains how Washington State is building a sustainable winning culture despite massive changes in college football. If you’re a Coug fan, a college football junkie, or someone who wants to understand how programs are actually built in the portal era, this is a must-watch. 👉 Like, subscribe, and comment: Can Washington State win the Pac-12 and make a playoff run? 👉 Go Cougs. Connect with Connor/ The Couch GM- https://lenderconnorwebb.com My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ My equipment list- https://www.amazon.com/shop/thecouchgm Read The Couch GM's Blog- https://thecouchgm.videotoblog.ai My Mortgage Lending website- https://www.envoymortgage.com/connor-webb/ Livestream across channels using StreamYard- https://streamyard.com/?fpr=connor-35 Connor Webb- Mortgage Loan Originator NMLS #1529504 Envoy Mortgage NMLS #6666 www.nmlsconsumeraccess.org