EPISODE · Jun 7, 2022 · 28 MIN
How XO Marshmallow Used Community Building to Grow Their Business
from Shopify Masters · host Shopify
Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
From early days at farmers’ markets to their current ecommerce success, XO Marshmallow has embraced the concept of community to grow their company.
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How XO Marshmallow Used Community Building to Grow Their Business
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