How Yogurtland's flavorologists push the envelope on what frozen yogurt can be

Yogurtland has developed more than 200 frozen yogurt flavors that rotate throughout the chain’s 220 locations at different times of the year. The company employs a team of flavorologists, who combine scientific knowledge, market research and their refined palates to create unique flavor profiles like Thai Tea, Blueberry Pancake, Decadent Dark Chocolate Orange and Irish Mint. Limited-time flavors launch frequently, but the chain’s tart flavor is still one of the best sellers. President Sam Yoon believes that the time is right for frozen yogurt to experience a second growth spurt and Yogurtland is primed to lead the way. The brand’s product meets consumers’ current demands for health, indulgence and snacking. Listen as he talks about how flavor innovation is driving that growth and how Yogurtland is expanding to new markets both across the country and around the world.