How You Can Use PR To Advance Your Business ft. India Yarborough | Ep #15

Send Me a Text Message Here!When it comes to growing a brand, what’s the difference between PR and marketing? If you’re a business owner, entrepreneur, or creator looking to build your brand and get your story out there, this episode is for you!This week, we’re sitting down with India Yarbrough, a powerhouse in the PR world and founder of Local Lens PR, Topeka’s first PR agency. India breaks down the difference between branding, marketing, and PR—how they work together, and why public relations is the missing piece many business owners overlook.We dive into: How PR helps you build trust and credibilityWhy branding is your foundation before PR can even beginThe importance of relationships in public relationsHow PR amplifies your brand voice and gets your story in front of the right peopleIndia’s inspiring journey to launching her own PR agency (and the breakthrough moment that changed everything)This episode is powerful, emotional, and packed with gems to help you understand the role PR plays in growing your brand authentically.💬 What was your biggest takeaway? Drop a comment below!📌 Want to connect with India? 📩 Work with India🎥 More from Authentic Media: 💡 Brand Identity & Strategy Sessions – Learn More 📸 Personal Brand Photoshoots – Book Here 📖 Personal Brand Workbook (Coming Soon!) – Join the WaitlistIf you haven’t already, subscribe to our channel for more episodes on branding, media, and entrepreneurship! 🎙✨#PublicRelations #MarketingVsPR #Branding #Entrepreneurship #AuthenticMediaPodcastSupport the showCONNECT WITH DANIELLE:Instagram: @daniellejmartintvWebsite: https://stan.store/daniellejmartintvABOUT THE AUTHENTIC MEDIA PODCAST:The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.New episodes every Monday. Subscribe and Build your Brand with Purpose.