How You Sell Is Your Differentiator episode artwork

EPISODE · Jun 27, 2025 · 1H 2M

How You Sell Is Your Differentiator

from The Staffing Playbook Podcast, Powered by YES · host Steve Farrell & Geneviève Bourgeois

Guest: Shannon Kahn, Founder & CEO, SMK Consulting USAHosts: Steven Farrell, CSP & Genevieve Bourgeois   Most staffing firms compete on price, speed, and fill-rates. Few stand out by how they sell. Join us for a candid conversation with industry veteran Shannon Kahn on transforming every client interaction—from the first cold call to contract renewal—into a competitive moat. What you’ll learn in 45 minutesPrep that pays off: Shannon’s pre-call framework for walking into any meeting already two steps ahead. Reading the room: Subtle cues that signal whether to dig deeper, pivot, or close. Tactical coaching in the moment: How leaders can sharpen micro-skills without turning reps into robots. Shifting from vendor to strategic partner: Language and questions that elevate you above the transactional pile. If you lead sales, run a desk, or coach a team—bring your notebook. Every takeaway is built to implement Monday morning.   Powered by Your Employment Solutions Sponsored by Staffing Referrals

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This episode is 1 hour and 2 minutes long.

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This episode was published on June 27, 2025.

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