How Your Brain Makes Decisions: Dr. Moran Cerf Reveals the Science Behind Our Choices

Today on Business Talk, we are honored to welcome a special guest, Dr. Moran Cerf, a leading expert in neuroscience and its application to business, from Columbia Business School. In this episode, Dr. Moran Cerf shares valuable insights from his research, "The Brain’s Role in Decision-Making: Why We Choose the Way We Do." This podcast explores The Brain’s Role in Decision-Making: Why We Choose the Way We Do, diving into the fascinating world of neuroscience to understand how our brain drives the decision-making process. From assessing risk to controlling impulses, we’ll examine the mechanisms behind our choices and discuss strategies to optimize decision-making in both personal and professional life. Tune in for insights into how understanding the brain's processes can lead to more informed and effective decisions. Dr. Moran Cerf has made significant contributions with nearly 90 academic publications, over half a dozen registered patents, mentorship of more than 50 students, and a remarkable online following exceeding 10 million. Dr. Cerf currently serves as the Academic Director of Executive Education and an Adjunct Professor of Business in the Marketing Division at Columbia Business School. In his acclaimed research, Prof. Cerf studies patients undergoing brain surgery by recording the activity of individual nerve cells through electrodes implanted in the brain. This method allows him to explore questions such as: "How are conscious perceptions formed in the brain?", "How can we control our emotions?", and "How can we create content that engages the brain?" Dr. Cerf has published papers in academic journals like Nature and the Journal of Neuroscience, as well as in popular science outlets such as Scientific American, Wired, New Scientist, and more. He is also a consultant to neuro-tech companies and Hollywood productions and is a 4-time U.S. National story-telling champion. Dr. Cerf holds a PhD in neuroscience from California Institute of Technology, an MA in Philosophy, and a BSc in Physics from Tel-Aviv University. He has taught leadership and marketing at NYU Stern School of Business and the Kellogg School of Management, where he was a professor of neuroscience and business for nearly a decade. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Moran Cerf has generously shared profound insights from his research topic, "The Brain’s Role in Decision-Making: Why We Choose the Way We Do," during his appearance on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.