How Your Business Can Be More Inclusive - Jennifer Cain Birkmose And Lily Patrascu

Multimillionaire Leader Shares How Your Business Can Be More Inclusive - Jennifer Cain Birkmose And Lily Patrascu Jennifer Cain Birkmose has worked with multi-trillion-dollar family offices witnessing the great wealth transfer from male to female, leading to increased investment in social impact ventures. Speaking at the World Economic Forum in Davos, she highlighted how women inheriting these funds prioritize legacy-driven investments that balance financial success with social good. She has also contributed to developing 95% of the global pipeline for malaria medicines, focusing on improving healthcare access worldwide. With experience as a diplomat, executive in pharma, and entrepreneur, she integrates inclusivity and impact into business models. About The Guest Jennifer Cain Birkmose has built a career centered on leadership, global healthcare access, and community impact. She has served as a diplomat with the World Health Organization and the World Bank, held executive roles in healthcare and pharmaceutical development, and lectured at the London School of Economics and INSEAD business school. Beyond her work in health and policy, she is a Second City-trained improv comedian who runs a comedy school and applies improv techniques in corporate settings. She has combined her diverse experiences into an entrepreneurial venture that delivers solutions enabling older adults to live independently at home, benefiting them, their families, and local businesses. For More Info About Jennifer Cain Birkmose, visit: Website: www.vivavalet.com Instagram: @jcbirk, @vivavaletofficial Linkedin: https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6/Ted Talks: https://www.ted.com//search?q=jennifer%20cain%20birkmose Timestamp 0:00 Introduction to Inclusive Business 0:54 Designing Services for Seniors 3:48 Technology and Older Adults 4:16 Ethnography and Trust in Design 6:08 Scaling Tech Platforms with Inclusivity 8:13 Creating Customer Personas 10:24 Journey of Social Impact Entrepreneurship 11:39 Great Wealth Transfer and Social Ventures 13:29 Co-creating Inclusive Services 18:25 Regulatory Compliance for Health Tech 19:34 Connecting with Jennifer and Viva Valet About The Host Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people. Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate. If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: www.lily.global/podcast - *********************************************************** Getting featured is free. 🎧 Listening is free. 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We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at [email protected]. Awakened Titans Podcast - with Lily Patrascu shares mindblowing conversations with influential business titans so you can manifest abundance, love, joy, success, through exponential business growth, innovative products and services, time/money management, property investment, funding, startups, quantum awakening, quantum manifestation, quantum healing, quantum miracles, motivation, high achiever habits and more!