How your favorite brand is driven by culture

What is the biggest influence that drives every decision your favorite brand makes? On this week's Financial Freestyle, host Ross Mac speaks with Marcus Collins, Best-Selling Author and professor at the University of Michigan Ross School of Business. Collins discusses the role that culture plays in brand identity, and his experience working for major influencers like Beyoncé. To learn what you can do as a new business owner to create a successful brand, check out this week's episode of Financial Freestyle. Listen and subscribe to Financial Freestyle on Apple Podcasts, Spotify, or wherever you find your favorite podcasts. https://finance.yahoo.com/videos/seri... Financial Freestyle with Ross Mac on Yahoo Finance is dedicated to promoting economic prosperity for all. Through expert insights, practical advice, and inspiring success stories, we empower you to build and grow wealth. Join us on this transformative journey toward financial freedom and inclusive economic growth. Learn more about your ad choices. Visit megaphone.fm/adchoices