How Your Super’s Approach to Product Development Helped it Grow a Healthy Following

from Food For Thought · host Food Processing

In this episode of the Food For Thought podcast, we talk to Kristel de Groot about Your Super’s consumer-centric approach to product development. From the company’s very personal beginning to its current status as certified B-Corp wellness brand, Your Super’s Co-Founder Kristel walks us through how the company finds its inspiration for launching new products. We also talk about funding, COVID, and what advise Kristel has for up-and-coming brands wanting to make a name for themselves. Learn more about Your Super at yoursuper.com Read the full transcript of this episode on Food Processing

Episode metadata supplied by the publisher feed · Published May 14, 2021

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We’re talking with Your Super Co-Founder Kristel de Groot about how the plant-based wellness brand’s customer-centric approach has helped it put down roots with its followers.

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How Your Super’s Approach to Product Development Helped it Grow a Healthy Following

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This episode was published on May 14, 2021.

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