EPISODE · Dec 5, 2024 · 38 MIN
How You’re Wrong (or Right) About Jaguar
from Overcrest · host Kris Clewell / Overcrest
Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back. Support this show: https://www.overcrestproductions.com/driversclub 0:00 - Intro: Welcome to Overcrest 1:15 - Meet Jeff Bull: OC's Branding Guru 3:45 - Jaguar’s Legacy: From E-Type to Now 6:20 - The Ford Years: Rebadging Gone Wrong 9:30 - The Mondeo Moment: The Day the Wheels Fell Off 12:15 - Why Branding Matters: Lessons from Bentley and Rolls Royce 15:40 - Tata Motors Takes Over: A Second Chance? 19:10 - Jaguar’s Electric Future: Smart or Suicidal? 23:00 - The Real Problem: What Everyone Missed 26:45 - Jeff’s Verdict: How Jaguar Can Reclaim Its Roar 30:00 - Outro: Kris and Jeff’s Final Thoughts
What this episode covers
Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back. Support this show: https://www.overcrestproductions.com/driversclub 0:00 - Intro: Welcome to Overcrest 1:15 - Meet Jeff Bull: OC's Branding Guru 3:45 - Jaguar’s Legacy: From E-Type to Now 6:20 - The Ford Years: Rebadging Gone Wrong 9:30 - The Mondeo Moment: The Day the Wheels Fell Off 12:15 - Why Branding Matters: Lessons from Bentley and Rolls Royce 15:40 - Tata Motors Takes Over: A Second Chance? 19:10 - Jaguar’s Electric Future: Smart or Suicidal? 23:00 - The Real Problem: What Everyone Missed 26:45 - Jeff’s Verdict: How Jaguar Can Reclaim Its Roar 30:00 - Outro: Kris and Jeff’s Final Thoughts
NOW PLAYING
How You’re Wrong (or Right) About Jaguar
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.