How You’re Wrong (or Right) About Jaguar

Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back. Support this show: https://www.overcrestproductions.com/driversclub 0:00 - Intro: Welcome to Overcrest 1:15 - Meet Jeff Bull: OC's Branding Guru 3:45 - Jaguar’s Legacy: From E-Type to Now 6:20 - The Ford Years: Rebadging Gone Wrong 9:30 - The Mondeo Moment: The Day the Wheels Fell Off 12:15 - Why Branding Matters: Lessons from Bentley and Rolls Royce 15:40 - Tata Motors Takes Over: A Second Chance? 19:10 - Jaguar’s Electric Future: Smart or Suicidal? 23:00 - The Real Problem: What Everyone Missed 26:45 - Jeff’s Verdict: How Jaguar Can Reclaim Its Roar 30:00 - Outro: Kris and Jeff’s Final Thoughts