How YouTube Works for Music

This week Ari sits down with George Karalexis & Donna Budica, the co-founders and CEO/COO (respectively) of TEN2 Media, a content distribution and marketing company that helps artists and labels maximize revenue and growth on YouTube. TEN2 Media partners with Warner Music Group, UnitedMasters, Travis Barker, Benson Boone, Brent Faiyaz, and more. They specialize in marketing, monetization, and collection on the YouTube platform, all of which you’ll hear about in this episode. This entire episode is dedicated to YouTube for music—artists and labels in particular. Donna and George share stats about how listeners interact with YouTube, how people discover new music on the platform, and what it means that YouTube is the #1 music discovery platform right now. They break down the components of YouTube monetization and do a deep dive into companies that help artists manage their YouTube channels and revenue. If you’re wondering how to up your YouTube game, the most effective ways to use YouTube these days, and all the various tools that exist on the platform (shorts, music videos, vlog content, lyric videos, playlists, storytelling, UGC [user-generated content], etc.), this is the episode for you.https://www.ten2.media/Kristin Robinson Billboard Article: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole ItChapters00:00 The Evolution of YouTube in Music03:13 Understanding YouTube's Unique Role06:02 Strategies for Artists on YouTube08:49 The Power of YouTube Analytics12:07 Monetization Mechanics on YouTube15:00 Navigating YouTube's Revenue Streams37:12 Understanding YouTube's Viewer Demographics40:09 The Evolution of Cover Videos and UGC42:55 The Long Game: YouTube vs. TikTok43:51 Strategies for Emerging Artists48:03 Navigating YouTube's Complex Revenue System56:13 The Future of Distribution for Indie Artists01:01:25 Filling the Void for Emerging Artists01:09:01 When to Start Taking YouTube Seriously01:12:07 Defining Success in the New Music BusinessEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.