How Zarina Stanford is Redefining the CMO Role

What this episode covers

In this episode of BRANDED+, Jackson Carpenter sits down with Zarina Stanford, CMO of Bazaarvoice, to discuss how user-generated content is transforming marketing, why consumer trust is more powerful than ever, and how modern CMOs must think like business leaders—not just marketers.With over 25 years of experience, including leadership roles at IBM, SAP, and Rackspace Technology, Zarina shares:How Bazaarvoice helps brands leverage authentic consumer voices.The evolution of the CMO role—from marketing expert to business strategist.Why brands must embrace consumer-generated content (even the critical feedback).How to bridge the gap between sales and marketing for better business outcomes.The biggest marketing trends CMOs should focus on beyond social media.Zarina’s insights offer a masterclass in leadership, authenticity, and innovation in marketing. If you’re a marketing professional, aspiring CMO, or brand leader, this episode is a must-listen.Subscribe to BRANDED+ for more industry-changing conversations.

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Frequently Asked Questions

How long is this episode of BRANDED Leaders?

This episode is 40 minutes long.

When was this BRANDED Leaders episode published?

This episode was published on February 24, 2025.

What is this episode about?

In this episode of BRANDED+, Jackson Carpenter sits down with Zarina Stanford, CMO of Bazaarvoice, to discuss how user-generated content is transforming marketing, why consumer trust is more powerful than ever, and how modern CMOs must think like...

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