How ZenRows Went From $0 to Millions ARR Using Content

What this episode covers

Can content take a DevTool from $0 to Millions ARR? We unpack exactly how it did.In this episode of Modern Dev GTM Brew, we cover how to build a high-impact content engine from scratch—what to prioritize in your first 90 days, how to hire and scale technical writers, why most dev content fails to convert, and what makes distribution and intent the missing links in most GTM strategies. If you're thinking about content as your primary growth lever, this episode breaks down what it actually takes.We Discuss:How Enric 2.5x’d revenue in his first 90 days by focusing on intent-first SEOFrameworks for hiring, leveling up, and evaluating technical writersWhy storytelling and emotional resonance matter, even in technical contentHow ZenRows balances Google-first SEO with alternate channels like Reddit, Stack Overflow, and QuoraThe difference between content that drives traffic vs. content that convertsAI tools and workflows powering their current content ops (Surfer SEO, LangDoc, Perplexity)Chapters:02:46 – Building Inbound from Scratch03:26 – 2.5x Revenue in 90 Days with Zero Sales Team07:23 – Early Signs That Inbound Was Actually Working11:05 – Lessons from Managing 60+ Technical Writers12:41 – What Developer Content Gets Wrong (and How to Fix It)23:02 – The One Distribution Channel ZenRows Bet Everything On31:28 – What “Intent-First” GTM Actually Looks Like36:33 – Rapid Fire

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