How Zepto Made 10 mins Grocery Delivery Possible in India at scale with Founder & CEO, Aadit Palicha

The Indian Grocery market was at 396 Billion Indian Rupees in 2022. Over 95% of Indian grocery stores are made up of Kiranas or small grocery stores. While supermarkets account for about 4% of total grocery shares, online groceries are not even near one percent. Which stands as a huge potential market for companies like BigBasket, Blinkit, Swiggy Instamart, Zepto, JioMart, and Dunzo to scale.Zepto pioneered 10 min grocery delivery In India. It’s a phenomenon that took India by storm. And this is a unique Indian offering. Nowhere in the world has 10 min delivery been pioneered and scaled like in India.And there are very few businesses born once in a decade that change consumer behavior permanently. Flipkart pioneered e-commerce in India, BigBasket pioneered grocery in India delivered in 3-4 days and Zepto has pioneered grocery delivered in 10 mins. In this episode, we have Aadit Palicha, Founder & CEO, Zepto sharing his journey so far with us.During the conversation, Aadit also mentioned about his first startup, moving back to India during Covid, dropping out of Stanford, and starting Zepto.Notes - 00:00 - Intro01:36 - The life story of Aadit before starting Zepto02:36 - First startup at age 1608:18 - Dropping out of Stanford10:21 - First round of funding from Y-combinator and Nexus12:30 - Growth & Challenges in Zepto’s journey so far17:35 - Is grocery a big enough category to build a large enough business? 20:54 - Is it possible to become profitable in this space? 25:50 - Headwinds in their business28:46 - Going public in India at $10 Bn34:00 - Where does 99%+ of his learnings come from?37:45 - Avoid taking a hit on culture as you scale Send us Fan Mail