How Zuora is Betting on Retention-Led Growth | Ken Houseman, VP of Product (Zuora)

Today on LaunchPod, we’re talking with Ken Houseman, VP of Product at Zuora. In this episode, we discuss: Why even a 0.1% increase in churn can cause huge losses, and how to turn retention into a growth engine How Zuora made payments so valuable that customers want to pay more - boosting revenue, margins, and customer retention And how Ken used AI to slash prototyping time and unlock faster, smarter product development Links LinkedIn: https://www.linkedin.com/in/ken-houseman/ Zuora: https://www.zuora.com/ Resources Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It, by Tien Tzuo: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469 Chapters 00:00 Introduction 01:14 Ken Houseman's Experience 02:45 The Role of Retention in Growth 06:38 Zuora's Approach to Subscription Billing and Payments 10:28 Enhancing Payment Processing with AI 30:57 The Future of AI in Product Management 38:03 Outro Follow LaunchPod on YouTube We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.Special Guest: Ken Houseman.